We improve the quality of media together with their pool of knowledgeable readers, viewers and listeners. We have built a transparent system for actionable suggestions and specific remarks from this community pool.
NU.nl, the largest news service in the Netherlands, is our first partner. The system of MMGA is tested with a group of critical readers (‘annotators’) who offer suggestions to increase the journalistic quality via balanced use of sources and clearer transfer of information.
The credibility of the media is being questioned more and more, whereas the media are the first parties to protect us from disinformation. This fundamental role of media is essential to enable proper functioning of democracy and constructive social debate, thus fortify social cohesion
We believe people have unique, diverse views and also relevant knowledge that helps the editorial process and quality.
With our digital tools people are able to detect misinformation, biased language and false contextualization. MMGA introduces the notion of “annotations” in online journalism, initially in The Netherlands and subsequently worldwide. MMGA annotations are suggestions directly attributed to sentences or paragraphs. They are actionable for the editor, avoid debate based on personal preferences and, if correct, directly trigger a correction within articles.